Business Blogging Strategy Session

Business Blogging Strategy Session

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Business Blogging Strategy Session – Sydney Course

Online learning option now available
Join our online classes with livestream video classes over Zoom.

Have you been meaning to start a blog for your business?
Or wrote one blog...six months ago?
Now is the time to get things started – or back on track.

According to HubSpot, 55% of marketers say blog content creation is their top inbound marketing priority. And marketers who prioritise blogging efforts are 13 x more likely to see positive ROI.

This is because blogging is fabulous for improving your SEO (aka appearing in Google) and presenting yourself as an authority in your industry.

So why aren’t we blogging more?

Founder of Write Time Marketing, Leanne Shelton, says it’s due to lack of time, low confidence in writing skills, or uncertainty around topics. Her engaging Business Blogging Strategy Session aims to solve these issues. This is your chance to get away from the office and dedicate four solid hours to your blog marketing.

Online learning for this course is at scheduled class times and sessions. It could include:

  • Livestream video classes online;
  • Interaction with your tutor and other students during livestream video sessions;
  • Group exercises, group discussion, reading dialogue, written exercises, and games to practice new learned skills in an enjoyable way.

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Macquarie Community College operates from a range of venues across North and Western Sydney. We have campuses in Carlingford, Chatswood, Ryde, Mt Druitt, Richmond and many more. Enrol today or enquire now!

Course Outline

By the end of the session, you will:

*Understand the importance and impact of blogging

  • Know how to structure an engaging blog
  • Know how to optimise your blog for SEO
  • Be clear on the best tools to use
  • Develop a 90-day blogging plan
  • Have a long list of inspiring blog topics

Course Outcome

By the end of this workshop, you will know:

  • The importance and impact of business blogging
  • How to repurpose blog content
  • How to structure an engaging blog
  • How to promote your blog
  • How to use Search Engine Optimisation (SEO)
  • How to build your audience with guest blogging

Plus –

  • Have a list of blog topics ready to go
  • Create a blog schedule for the next 3-6 months
  • Create a clear outline of the key elements to include in each blog
  • Build a list of key tools to make the process easier

What to bring

Please bring a:

*Current blog ideas (if any)
*A can-do attitude

A workbook will be provided.

Prerequisite

This level is for the complete beginner and assumes no prior knowledge.

Important Information

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Delivery Mode

The workshop will be in a friendly classroom environment and could include:

  • Slide presentation
  • Whiteboard
  • Class interaction

Online learning for this course is at scheduled class times and sessions. It could include:

  • Livestream video classes online;
  • Interaction with your tutor and other students during livestream video sessions;
  • Group exercises, group discussion, reading dialogue, written exercises, and games to practice new learned skills in an enjoyable way.

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Macquarie Community College operates from a range of venues across North and Western Sydney. We have campuses in Carlingford, Chatswood, Ryde, Mt Druitt, Richmond and many more. Enrol today or enquire now!