Business Storytelling

Business Storytelling

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Business Storytelling – Sydney Course

This business communication course will teach you how to harness the power of a good story to influence colleagues, team members, clients and customers, stakeholders, sponsors and funders. Use stories to tap into their imagination and interest and translate facts and case studies into exciting concepts they can identify with. This intensive business communication course is packed with easy to apply techniques, how-to-steps, templates and examples. Discover why organisations across a variety of industries have embraced storytelling – why it works and what it can do for you.

This business communication course will cover the following content:

  • Expanding and contracting your story.
  • Getting comfortable telling stories.
  • Moving stories into multiple media.
  • Incorporating storytelling in your organisation.

This business communication course is suitable for team leaders, managers and senior managers who are looking to develop their storytelling techniques. It is suitable for those employed within all sectors including Not-for-Profits, Charities and Community Groups.

Macquarie Community College operates from a range of venues across North and Western Sydney. We have campuses in Carlingford, Eastwood, Chatswood, Mt Druitt, Richmond and many more. Enrol today or Enquire Now!

Course Outline

The learning aims of this business communication course are designed to:

  • Moving people to action: creating compelling stories that engage listeners.
  • Teach you how to tailor storytelling to special circumstances.
  • Show you how to craft and polish a story.
  • Assist you in understanding what to do about data.

Course Outcome

On completing this business communication course participants should be able to:

1. create compelling stories using a range of practical methods and best practices.
2. share your story in a range of circumstances using different media.
3. keep stories fresh and engaging.
4. bring storytelling into work: understanding the best context and most effective use of stories in your organization.

What to bring

Please bring a:

  • Pen and pad

Other Information: No textbook required.

Delivery Mode

This business communication course will be delivered as an interactive workshop. Participants will have the opportunity to ask questions and have them answered by an experienced facilitator.