Design Skills for Small Businesses

Design Skills for Small Businesses

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Design Skills for Small Businesses- Sydney Course

This course is ideal for those trying to start their own business on a budget and need to create digital and printed marketing material to successfully market their business.

It’s important to stand out from the competition, especially in the digital world. The way you present your business across your website, social media platforms as well as in printed material, effects the way people perceive your brand. Having well designed marketing materials to promote your service or product will help you showcase your brand and business professionally and consistently.

In this course, you will learn basic design fundamentals and software skills. You will produce your own brand style tile, website banners, social media graphics, ebook or workbook templates, business cards, basic flyers/brochures and product mock-ups to promote your business.

Macquarie Community College operates from a range of venues across North and Western Sydney. We have campuses in Carlingford, Chatswood, Mt Druitt, Richmond and many more. Enrol today or enquire now!

Course Outline

In this course you will learn:

  • Course introduction
  • Introduction to design and using online tools – covering core skills required for the relevant outcomes
  • Create basic mood board
  • Isolate image from background
  • Edit images to suit banners and social media
  • Create website banner
  • Create social media graphics and templates
  • Introduction to Canva – covering core skills required for the relevant outcomes
  • Create a brand style tile
  • Create checklist
  • Create basic business card
  • Create basic flyer/brochure
  • Create ebook template
  • Create workbook template and make as an Interactive PDF

Course Outcome

By the completion of this course, you will have fundamental design and computer graphics skills to execute basic marketing collateral such a business card, flyer, ebook template, checklists, website banners, social media graphics and product mock-ups

What to bring

Please bring a:

  • Pen
  • Notepad

Other Information:

  • No textbook required. Comprehensive course notes provided.
  • You will need an internet connection outside of the classroom so that you can access online resources.
  • You will be provided with a folder to document and retain your notes.

Prerequisite – Essential

You must be familiar with operating a computer and using Microsoft Word.
You will be required to subscribe to the relevant design tools to complete this course.
Beng familiar with design software is desirable, but not essential to the course.

Delivery Mode

This course will be delivered in a classroom setting with a computer.