Facebook Fundamentals for Business Macquarie Community College

Facebook Fundamentals for Business

Facebook Fundamentals for Business

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Facebook Fundamentals for Business - Sydney Course

We offer training in face to face and/or online learning formats.

  • Please see scheduled class for delivery format.
  • Online classes delivered via livestream video over Zoom.

Do you have a business that requires some additional marketing help? If you are a small business owner or entrepreneur, we can help you grow your business using Facebook.

There are now over 2.45 billion monthly active users on Facebook. It is the biggest social network worldwide and we will help you tap into it! You will learn all about Facebook, the basics of setting up a Facebook business page, understanding what content to post on Facebook and whether or not your audience is liking the content you’re generating.

We will help you to avoid hashtag headaches, and teach you how to create a community on Facebook to help you build online relationships and a sense of community with your brand. You will learn how to understand your Facebook data and insights, understand Facebook’s basic features and how to create the perfect post that will get the best organic reach.

By the end of the course you will be familiar with the Facebook Algorithm, alongside knowing what content to post and the best time to engage with your customers. Knowing that Facebook is a social media tool, you will also learn how to engage effectively on the platform so that your content is conversational and ranks higher in the algorithm.

Macquarie Community College operates from a range of venues across northern and western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Mt Druitt Richmond and Ryde. Enrol today or enquire now!

Course Outline

This workshop will look at:

  • Setting up a Facebook page
  • Understanding the type of content to post on Facebook
  • Understanding the difference between organic and paid reach
  • Interpreting your insights
  • Understanding Facebook’s basic features
  • Crafting the perfect post
  • Understanding the FB Algorithm
  • Understanding FB Stories
  • Use of hashtags on FB
  • Understanding FB messenger
  • Creating a FB group/community
  • Understanding FB toolbar
  • Growing your Facebook followers

Course Outcome

At the end of the course you will have a fully functional Facebook Page that you will be able to use to grow your business. You will also be aware of the basic features of Facebook, how and when to post and understanding insights and engagement.

What to bring

Please bring a:

  • Notepad and pen
  • Smartphone
  • Phone Charger

Prerequisite

You will be required to have a social media account on Facebook. This level is for the complete beginner and assumes no prior knowledge.

Important Information

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Delivery Mode

  • We offer training in face to face and/or online learning formats.
  • To check the delivery mode of the course you are interested in please view the class timetable.

Classroom based: experienced and engaging trainers will take you through the course material face to face.

Classroom based learning for this course includes:

  • Scheduled class times and sessions
  • Interaction with your trainer and other students

Please note: Government COVID-19 regulations and recommendations, including appropriate social distancing measures, hand washing and other hygiene protocols will be in place at all times and may result in course delivery changes.

Remote learning: experienced and engaging trainers will take you through the course material via interactive livestream video classes online.

Remote learning for this course includes:

  • Scheduled class times and sessions
  • Livestream video classes online
  • Interaction with your trainer and other students during livestream video sessions

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Macquarie Community College operates from a range of venues across northern and western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Mt Druitt, Richmond and Ryde. Enrol today or enquire now!

Course testimonials:

  • Gabrielle said: I really enjoyed this course & learnt a lot. The instructor, Briana, was very passionate and engaging. I would give this course & Briana 10/10. It was totally fine to do it via Zoom, in fact probably easier as I could do it from the comfort of my own home.