Creating Content for Your Social Media Account - Sydney Course

We offer training in face to face and/or online learning formats.

• Please see scheduled class for delivery format.
• Online classes delivered via livestream video over Zoom.

Content is content right? Wrong! Content is king, but you need to know how to use it to impact your audience to prevent them from scrolling away from your business.

On social media it’s important that the content you post fits into certain categories to be able to provide value, and entertain your audience. People have unfollowed businesses because their social media content wasn’t relevant, too promotional or didn’t show a connection to the audience.

Are you confident that your social media content is getting you the best results?

How do you know what content your audience likes and craves? Do you know which type of content (videos, images etc) to use? In this course you’ll learn about how to create a social media strategy that will assist you in improving your business' social media awareness, lead gen and hopefully sales goals.

By the end of this course, you will know how to find content, understand what content your followers want and have a month's worth of quality and varied content planned out.

Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!

Course Outline

This workshop will look at :

• Understanding the importance of Social Media Content planning
• Planning a months worth of content
• Finding sources of content
• Planning a set of hashtags
• Understanding what your followers want to see on your social media platform.

Course Outcome

This course will enable you to effectively understand what your audience wants, when they are online and the type of content you need to post to convert fans to advocates. You will also be able to understand the importance of providing good, quality, varied content.

What to Bring

Please bring a:

• Notepad and pen
• Smartphone
• Phone Charger

Prerequisite

You will be required to have a social media account on Facebook, Instagram or Twitter.

Important Information

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Delivery Mode

• We offer training in face to face and/or online learning formats.
• To check the delivery mode of the course you are interested in please view the class timetable.

Classroom based: experienced and engaging trainers will take you through the course material face to face.

Classroom based learning for this course includes:

• Scheduled class times and sessions
• Interaction with your trainer and other students

Please note: Government COVID-19 regulations and recommendations, including appropriate social distancing measures, hand washing and other hygiene protocols will be in place at all times and may result in course delivery changes.

Remote learning: experienced and engaging trainers will take you through the course material via interactive livestream video classes online.

Remote learning for this course includes:

• Scheduled class times and sessions
• Livestream video classes online
• Interaction with your trainer and other students during livestream video sessions

Please note: You will need access to the internet and a smartphone, tablet, computer or laptop in order to participate in the livestream video classes.

Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!