What you will learn
What is involved
What you need to know
What you can do next

Create Social Media Content for Small Business

Course Overview

Learn how to create engaging social media content for your small business with our practical six-week online course. Designed for small business owners and sole traders, this beginner-friendly social media content creation course will help you develop the skills, confidence and processes to plan, create and publish content consistently.

Do you struggle to find ideas for social media posts, feel uncomfortable recording videos or simply don't have enough time to create content regularly? You're not alone. Many small business owners know they should be active on social media but aren't sure where to start or how to keep going.

In this hands-on course, you'll learn how to:

  • Generate and organise social media content ideas for your business
  • Create engaging videos using your smartphone
  • Improve your recording setup with simple lighting, camera and sound techniques
  • Design social media content using Canva
  • Edit videos using tools such as CapCut or Descript
  • Write attention-grabbing hooks and social media captions
  • Build a repeatable content creation and publishing process

No previous social media content creation or video editing experience is required. You'll learn practical techniques using accessible tools, with opportunities to create content for your own business throughout the course.

Delivered online via Zoom over six weeks, the course includes practical demonstrations, guided activities and recorded sessions you can revisit between classes.

Whether you're just starting to promote your business on social media or want to become more confident and consistent with your content, this course will help you spend less time wondering what to post and more time creating content that supports your business goals.

Learn more about this course

What you will learn

Course outline

Over six weeks, you will develop practical social media content creation skills and learn how to build a manageable process for your business.

  • Content ideas and planning: Learn how to generate, collect and organise content ideas so you're never starting with a blank page.
  • Smartphone video creation: Set up a simple recording space at home or work and learn basic camera, lighting and sound techniques.
  • Creating content with Canva: Learn how to use Canva templates to create and adapt social media content.
  • Video editing with CapCut or Descript: Develop basic editing skills, including adding captions, making cuts and adjusting colours.
  • Camera confidence: Practise speaking on camera and learn how to review and improve your own videos.
  • Social media writing: Create engaging hooks, captions and descriptions that help capture your audience's attention.
  • Content preparation and publishing: Learn how to prepare content for different social media platforms.
  • Building a sustainable workflow: Develop an efficient, repeatable process for creating and publishing content consistently.

Course outcome

By the end of this course, you will be able to:

  • Generate and organise content ideas for your small business
  • Record social media videos using your smartphone
  • Apply basic lighting, camera and sound techniques
  • Create and edit content using Canva, CapCut or Descript
  • Feel more confident presenting on camera
  • Write engaging social media hooks, captions and descriptions
  • Prepare content for publishing across different social media platforms
  • Develop a practical content creation workflow that fits your business routine

What you need to know

Who is this course for?

This online social media content creation course is suitable for:

  • Small business owners who want to promote their business on social media
  • Sole traders who create and manage their own marketing content
  • Business owners who want to feel more confident recording and editing videos
  • Beginners looking for a practical approach to content planning and creation
  • Business owners who want to create content more consistently without spending hours on each post

Entry requirements

No previous experience in social media content creation, video production or editing is required.

Basic confidence using a smartphone and computer will help you participate in the online activities.

What you need to provide

  • A smartphone with video recording capability
  • A computer or laptop with internet access
  • Access to Zoom
  • A Canva account (the free version is suitable)
  • Notebook and pen for planning activities

Other information

This course is delivered online via Zoom over six weeks and includes practical demonstrations, guided activities and opportunities to create and review your own social media content.

Sessions are recorded so you can revisit the material between classes.

The course focuses on practical implementation rather than marketing theory, helping you develop useful content creation skills that you can apply immediately to your business.

About your trainer

Your trainer has experience helping businesses create engaging social media content and develop practical content creation processes.

Throughout the course, you'll learn real-world techniques and workflows designed to help small business owners manage their social media content with greater confidence and consistency.

Coming soon

Classes for this term have finished. New classes are coming soon.

Please call 1300 845 888 and our team will help you with enrolment.

Contact us

Delivery Mode

To meet the needs of our students Macquarie Community College balances delivery and engagement across permanent, regular and temporary delivery sites and offer face-to-face, remote zoom classes and self-paced learning options.

Ways to Study

  • On campus

Our college campus locations are:

    • Blacktown
    • Chatswood
    • Carlingford
    • Epping
    • Ryde
    • Mt Druitt
  • Virtual classroom
  • Complete workplace training
  • Combine ways to study

FAQ

How you got questions? Please see our comprehensive FAQ page for everything you need to know about Macquarie Community College, our policies, student support, application and enrolment procedures.

How to Enrol

Step 1 - Choose Your Course

  • Select the non-accredited short course you are interested in.
  • Find a day and time that suits your schedule.

Note: Enrolment is open to anyone 18 years or older.

Step 2 - Enrol and Verify

  • Click ‘Enrol Now’ after selecting your course and schedule.
  • Enter your details on the enrolment page.
  • Verify your email through a secure link sent to your email address.
  • Complete the secure checkout and payment process.

Ensure you read the Terms and Conditions available at: Macquarie Community College Terms and Conditions. For assistance, call customer service at 1300 845 888.

Step 3 - Receive Your Enrolment Details

  • You will receive an immediate enrolment confirmation email upon successful enrolment. Check and read the attached Terms and Conditions.
  • The payer of the enrolment will receive a tax invoice immediately after processing.
  • You will receive a course reminder email a day before your class begins.
  • For Online Zoom classes, a Zoom link and password will be emailed the day before class. Use the same link and password for subsequent sessions if applicable.