Facebook and Instagram Advertising

Course Overview

Are you posting to your audience using hashtags and content planning but feeling as though your message isn’t being seen by as many people as it could be? Why not try Instagram and Facebook Advertising?

Organic (unpaid) reach can be difficult to obtain, especially with the algorithms used by Facebook and Instagram that control where your content gets seen and by whom. According to Smart Insights, organic reach is shrinking as the leading networks ramp up their paid channels to monetise platform investment. How are you and your business moving with the times?

Through using paid advertising on Instagram and Facebook, you will be able to increase your reach, engagement and website visits. This course will help you understand how to advertise on social media, how to pick where your ad is seen, who it is seen by and more!

Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!

Learn more about this course

What you will learn

Course outline

In this workshop you will:

  • Learn how to create an Instagram and Facebook ad
  • Learn the platforms associated with ad creation on Instagram and Facebook
  • Understand the importance of knowing your target audience, when to post and what type of content to post

Course outcome

At the end of this hands-on course, students will be able to create a Facebook and Instagram Advertising campaign, understand and basically navigate Ads Manager and learn the key concepts associated with various advertising objectives.

What you need to know

Entry requirements

You will need to have a social media account for this course (eg Facebook, Twitter, Instagram).

What you need to provide

Please bring a:

  • Notepad and pen
  • Smartphone
  • Phone Charger

Coming soon

There are currently no classes scheduled for this course.

Please check back later as classes are added regularly or get in touch for more information.

Delivery Mode

To meet the needs of our students Macquarie Community College balances delivery and engagement across permanent, regular and temporary delivery sites and offer face-to-face, remote zoom classes and self-paced learning options.

Ways to Study

  • On campus

Our college campus locations are:

    • Blacktown
    • Chatswood
    • Carlingford
    • Epping
    • Ryde
    • Mt Druitt
  • Virtual classroom
  • Complete workplace training
  • Combine ways to study


How you got questions? Please see our comprehensive FAQ page for everything you need to know about Macquarie Community College, our policies, student support, application and enrolment procedures.

How to Enrol

Step 1

Anyone 18 years or older may enrol into our non-accredited short courses by: • choosing the course you are interested in and; • finding a day and time that is suitable.

Step 2

After selecting your course and class. click ‘’Enrol Now’’ and enter your details. • You will be asked to verify your email through a secure link sent to your email address. • Once you have returned to the enrolment page you will proceed through the secure checkout and payment process. • Alternatively, you can call customer service on 1300 845 888. To view our Terms and Conditions, please visit: https://www.macquarie.nsw.edu.au/terms-and-conditions/

Step 3

Once your enrolment has been processed, you will receive the following emails: • Enrolment confirmation: you will receive this immediately after your enrolment has been processed. Please check and read your Terms and conditions. • Tax invoice: the payer of your enrolment will receive this immediately after your enrolment has been processed. • Course reminder: you will receive a reminder the day prior to your class commencement. • Zoom link (for remote zoom classes only): you will receive a Zoom link and password the day prior to class commencement. If your course has multiple sessions, use the same link and password to access each session.