Course Overview
Master the essentials of email marketing to turn subscribers into loyal customers. This hands-on, beginner-friendly course teaches you how to choose the right email platform, design engaging emails, build your list, segment your audience, and set up tracking and optimisation — even if you've never sent a marketing email before. Learn key metrics (Open Rates, CTR, CTOR, ROI, etc) to optimise your strategy for success and get revenue from the email channel.
This practical course will help you to understand why email marketing offers the highest ROI, build an email list and design effective campaigns, avoid spam filters and improve deliverability, analyse simple performance data and optimise campaigns for higher engagement.
For 6 weeks, you will be guided step-by-step through the main 7 steps to establish a profitable revenue channel for your business. This is a hands-on course, so you will implement all the things you will learn. No more procrastinating, you will follow a 5-point practical framework with Learn-Implement-Test-Review-Optimise touch points.
Whether you run an online business or ecommerce store, a local business, a coaching practice or an online blog, this course will help you increase your sales and profitability.
We will review 3 major email marketing platforms – Mailchimp, Hubspot, Klaviyo. You will see great examples from real campaigns, learn how to grow your customer list and know how to avoid the most common mistakes in email marketing.
Macquarie Community College operates from a range of venues across Northern and Western Sydney. We have campuses in Blacktown, Carlingford, Chatswood, Epping, Mt Druitt, Richmond, and Ryde. Enrol now!
What you will learn
Course outline
In this email marketing course for beginners, you will learn and implement the next 7 steps:
- Choose a platform for your email marketing
- Open & setup account and build a compliance and safety framework (e.g., GDPR, opt-in)
- Setup email tracking (Google Analytics + UTM tracking)
- Create your first list
- Create email templates
- Build your content plan
- Know your numbers – Learn, monitor & optimise your key metrics (KPIs)
Course outcome
By the end of the 6-week course, you will have your email account configured and set up in line with the compliance rules. You will create an email template and start building your customer list. You will know what content to include in your emails and will have your content plan for the next 6 months. You will also build your email tracking and key metrics reporting and will be ready to send your first email campaign. If you have a customer list, you could have your first sales from the email channel by the end of this course.
What you need to know
Entry requirements
- You are running any business / consultancy / blog or planning to start your business.
- You are computer savvy and comfortable with using computers & software.
- You have a laptop/computer to implement course activities.
- Microsoft Excel – for building report spreadsheets (Desirable)
Students do not need to have any previous experience in email marketing.
What you need to provide
- Your laptop for workshop tasks
- Notebook and pen
- No textbooks required
Other information
Participants are responsible for any charges incurred by using Email Platforms or any other software applications registered in their name or their business's name.